Kentucky Fried Chicken (KFC) is a well known restaurant in the world. It is rated at number 60 in the world's best known brands BusinessWeek (McDonald's in the number 9 and Nescafe, 23).
Its history dates back almost 80 years ago when he started, Corbin (Kentucky, USA), in the 1930s. During this time the U.S. was in the context of the Great Depression, with nearly 25% unemployment. The hard time was probably start one of the main factors forcing Harland Sanders ( "The Colonel")Experimenting with different mixtures of spices and herbs, trying to get the best solution for your recipe. (If you are still on the 1997-2002 economic collapse in Asia, one of the few companies that kept going in a recession) has been the food industry.
In the year 1939, and the recipe is perfected and the colonel had expanded his restaurant to make room for 142 seats. It was a fairy large restaurant, which is equivalent to the size of several tennis courts.
However, there was a problem. The waiting time!It took almost 30 minutes for chicken cooked properly. Turn off the gas, and greater risk that cooked chicken on the outside but still red with blood inside.
Saved by a pressure cooker
Thanks to the technology in 1939, pressure cooker was introduced. Olla allow hydraulic fluid boiling at a higher temperature. For example, boiling water, usually at 100 degrees Celsius, but allow a pressure cooker with the lid not sealed, air orFluid to escape and let the water boils at more than 125 Celsius.
This shortens the time for cooking and as an added bonus, nutrients (and taste) always making food more delicious. Since the boiling point is much higher, this also results in killing germs and make more food last longer.
It should be noted that the colonel, the technique of cooking pressure just weeks after introducing discovered. That means always looking for ways to improve the taste and the time it takesto cook the famous Kentucky Fried Chicken.
Average time for money.
Every minute saved means less waiting time and satisfaction for customers. This is also the first time buyers into regular customers.
The colonel is also a great guy. He can read the handwriting on the wall. In early 1950, after hearing rumors that there is an interstate highway without the road being built through their town. This would have a devastating impact on their business. Currently, probably underserious dilemma. When the Interstate was finally inaugurated in 1955, diverted a huge traffic caused by the absence of their city.
That a large share in a small village VS have a small percentage in a big country.
Look for an end to his professional activities, Colonel auctioned their holdings. Confident that began with the quality of their fried chicken, colonel traveling from city to city franchise your recipe. He visited numerous restaurants, the promotion of itsRecipe for chicken owners and employees.
The first franchise was awarded to Pete Harman in Salt Lake City. A handshake agreement provides for a payment of nickel for each chicken sold by Colonel. This is one of the true strength of the franchise system. It provides a flow of money, but the quantity is very small at first.
Building a franchise network is like building a pipeline for the flow of money for you. At first, the costs are enormous because you configure to have theInfrastructure dig the earth, linking pipelines is bypassing obstacles, etc. In the beginning of the volume of water flow (money) in the pipe was also bleak.
After several years of hard work, work is beginning to bear fruit. A penny, a dime, ten cents in this city, a hundred cents of this city, a thousand pennies this area, ten thousand coins, the state and happens every day! In a short time began to make a huge impact on their income.
The Secret KFC Recipe: Is ita role?
It is an open secret that KFC is made from a blend of 11 herbs and spices. The use of modern spectrometers can Colonel explosion of spices with X-ray photoelectron or burn them with a specially developed gas and study the result.
With a database of the results achieved similar technique with all the spices and herbs known to mankind, it would take a few weeks before we could do the exact title and the percentage of the 11 spices. But is this important? Is it really important toknow the exact names and compositions of spices?
An average employer might think that the secret recipe is so valuable, and willing to pay millions for a copy.
A genius employer does not pay even a cent!
It is the franchise system, not the recipe spices.
Was sold to a night market (the "fitting Malam") and tried to roast chicken by street vendors? Have you ever been in a small restaurant or a food stall and have discovered that fried chicken is so fresh and tasty?
Then they ask themselveswhy these small entrepreneurs made a fortune from his "secret recipe"!
The next time you visit the restaurant again, you've found that —
* Sometimes there was no one to take orders
* Sometimes lock properly, without a warning in advance
* Sometimes, the table was cleaned in a mess and no one is sitting and after 5 minutes.
* Sometimes the toilet is dirty and full choke with food waste.
* Sometimes fried chicken is overcooked and at other timesenough.
* Sometimes fried chicken is too hot and other times not so sharp.
What's the point?
The "secret" represent only a small percentage of the success of the KFC franchise. If I give up a certain percentage, they should not represent more than 20% of full success.
The success is due to the franchise system!
In a franchise system is documented everything, and there are strict rules governing the operation of the company. For example: —
* The chicken should be cooked in aPressure cooker and left for 15 minutes
* The size of each side of chicken should be at least 8 cm wide and 300 grams in weight
* The chicken should be marinated overnight
* The age when they were slaughtered chicken must be between 60-70 days
* The minimum size of the restaurant was 24 × 60 meters
* The color of the logo, the chair and table should be yellow and the soil is dark gray.
* The toilet should be cleaned every 3 hours.
* The sink should beCleaning every 30 minutes
* The windows should be cleaned every morning
* Food not sold must be discarded after 15 minutes.
* The employee must wear the company shirt and trousers. No jeans, corduroy or leather.
* 5% of the gross proceeds must be used for local advertising
* Used 1% of gross proceeds must be for national advertising is not
* 3% for R & D are used to develop new recipes and local brand.
* The food should be offered discounts on packages (eg, 2 chickenFried 1, 1 glass of Pepsi)
* The food can be ordered separately / "ala carte", but not the discount.
* The restaurant is air-conditioned.
* Etc.. etc..
This long list of standard operating procedures is really the key to the success of the franchise. The long list is actually a cumulative knowledge and expertise of the franchise system after a few decades, the company has been developed.